Projects

Created an integrated marketing campaign for Frozen Garden, positioning their pre-made smoothie packs as an easy, everyday wellness solution through targeted messaging, content strategy, and lifestyle-driven branding.

Created a full-funnel, multi-platform social media strategy with defined audiences, KPIs, and content plans to drive awareness, engagement, and conversion.

Conducted a strategic analysis of the electric vehicle market, evaluating industry trends, competitive dynamics, and external factors to develop recommendations for reigniting demand and driving growth.

Designed and executed a data-driven research study using survey data and statistical analysis to test hypotheses and uncover actionable consumer insights.

Developed a student-to-student resale app concept backed by primary research and data analysis to identify user needs, behaviors, and key product differentiators.