<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Victoria Abrams]]></title><description><![CDATA[Victoria Abrams]]></description><link>https://www.victoriaabrams.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Sun, 10 May 2026 19:24:04 GMT</lastBuildDate><atom:link href="https://www.victoriaabrams.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[How Brands Build Trust With Gen Z Customers]]></title><description><![CDATA[As Gen Z becomes a more dominant consumer group, brands are being forced to rethink how they connect with their audiences. Unlike previous generations, Gen Z tends to be more skeptical of traditional advertising and places a higher value on transparency and authenticity. According to McKinsey’s overview of Gen Z consumers, this generation prioritizes brands that align with their personal values and demonstrate honesty in their messaging. Because of this, brands can’t rely on overly polished...]]></description><link>https://www.victoriaabrams.com/post/how-brands-build-trust-with-gen-z-customers</link><guid isPermaLink="false">69f3904d7b1c42fb24f0408a</guid><pubDate>Thu, 30 Apr 2026 17:25:51 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_ca363325e09c456e8a973d7cd99dde47~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Victoria Abrams</dc:creator></item><item><title><![CDATA[How Wellness Brands Are Building Community in 2026]]></title><description><![CDATA[Over the past few years, wellness brands have grown rapidly, but in 2026, it’s no longer just about selling products, it’s about building communities. Consumers today are more intentional about the brands they support, especially in the health and wellness space. According to this Forbes article on wellness marketing trends, brands are shifting away from transactional relationships and focusing more on connection, education, and shared values. Social media, influencer partnerships, and...]]></description><link>https://www.victoriaabrams.com/post/how-wellness-brands-are-building-community-in-2026</link><guid isPermaLink="false">69f2afbc7cb0726b2daea6d0</guid><pubDate>Thu, 30 Apr 2026 01:26:25 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_ab35a454d6ff4038bbd00a2278c32c68~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Victoria Abrams</dc:creator></item></channel></rss>